When Lost at Sea, Look for the Lighthouse
"What if.... a streaming service is about to outperform our physical video rental stores?"
"What if... Apple produces a phone with touchscreen and steals our market dominance?"
These are just a couple of questions you wanted to have asked yourself 10 years ago, if you were the CFO of Blockbuster or Nokia. Sadly for Blockbuster, it didn't survive. Nokia, on the other hand, learned some valuable lessons and adapted accordingly.
In a CXO talk with Nokia, chairman Risto Siilasmaa explained that they didn't see the touch-device trend coming:
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