Oracle CEO Mark Hurd has regularly spoken at Oracle Modern Customer Experience, with past keynotes available on his official YouTube channel. At this year's ModernCX, Hurd sat down with Rob Tarkoff, Executive Vice President and General Manager of Oracle Advertising and CX, to discuss one of the event's key themes-the Experience Economy-and its impact on the evolution of sales and customer experience.
In the Experience Economy, as described by Rob Tarkoff, the customer is the driver of innovation, and organizations are undergoing digital transformation to effectively use and share data to meet modern customer expectations. During the keynote, Tarkoff invited Hurd to describe the digital transformation that he's driving at Oracle.
In discussing Oracle's digital transformation, Hurd describes Oracle's nearly 40,000 member sales organization, the role of digital and data, and the focus on integrated processes for better customer engagement.

Here are 10 quotes from Oracle CEO Mark Hurd's keynote that CX leaders can take into consideration throughout their own digital transformation.