Associated with
Abhi Jadhav
Posted Dec 29, 2014
•
6 min read
SEO Analytics – Sophisticated Analytics for Sophisticated Search Algorithms
There was a time when measuring SEO performance was no big deal. Marketers just collected the top 20, 40, or 100 high volume keywords and focused on those to improve their SEO performance. Then about three years back, things started changing. Looking back at the changes that Google made, it is now obvious that Google wanted to strongly discourage any actionable measurement of SEO. With that in mind, they made it really, really hard to analyze SEO performance at a tactical level.
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