Arrow left
Marketing Analytics / Owox / Case Studies
ROPO Effect: How to Evaluate the Impact of Online Advertising on Offline Sales | OWOX BI
6 min read
ROPO Effect: How to Evaluate the Impact of Online Advertising on Offline Sales | OWOX BI
Owox Owox

ROPO effect (Research Online Purchase Offline) – see how M.video managed to measure the revenue generated from customers who research products online, before making a purchase offline.

Other content from Owox
Explore all
Master Date Functions in Google Sheets: 2024 Guide
Article
Master Date Functions in Google Sheets: 2024 Guide
How to Set Up and Export GA4 User Properties to BigQuery
Article
How to Set Up and Export GA4 User Properties to BigQuery
Getting Started with Google BigQuery Sandbox
Article
Getting Started with Google BigQuery Sandbox
How to Use NOW and TODAY Functions in Google Sheets for Real-Time Data
Article
How to Use NOW and TODAY Functions in Google Sheets for Real-Time Data
Featured by Salesforce
4 Ways B2B Marketers Can Drive More ROI Than Ever Before
Featured
Article
4 Ways B2B Marketers Can Drive More ROI Than Ever Before
Salesforce Claimed Salesforce