Associated with
Aishwarya Ashok
Posted Jul 4, 2019
•
2 min read
Align your sales and marketing teams with marketing automation
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When it comes to a company's revenue growth, both sales and marketing teams have an equal share of the responsibility. However, the challenge for a marketer or a sales rep is this: how to align both teams' processes to maximize output? Where marketers help in sales enablement and finding the best set of leads, sales professionals act upon these leads, thereby realizing...
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