They Don't Buy Because Of Demographics: Why Audience And Attitudinal Research Is Better With Susan Baier From Audience Audit [AMP 164]
Associated with
Nathan Ellering Nathan Ellering
Susan Baier Susan Baier
Posted Dec 10, 2019 27 min read
They Don't Buy Because Of Demographics: Why Audience And Attitudinal Research Is Better With Susan Baier From Audience Audit [AMP 164]

On this episode of the Actionable Marketing Podcast, Susan Baier from Audience Audit explains why audience research beats demographic research.