MMM: Abercrombie & Fitch Benefits From Rebranding and Strategic Advertising Campaigns
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Seema Menon Shah Seema Menon Shah
1 min read
MMM: Abercrombie & Fitch Benefits From Rebranding and Strategic Advertising Campaigns

Abercrombie & Fitch continued its positive sales momentum as the company reported a 21% YoY jump in sales in 4Q23, while Old Navy and American Eagle Outfitters also saw sales grow during the holiday quarter. Sensor Tower data shows that Abercrombie's sales success is reflected in its impressive MAU growth, while the broader retail cohort experienced more fluctuation as consumer discretionary spending has cooled.

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