Running a nopCommerce-powered web-store requires some quick graphic tasks to be done: to decorate a newsletter header, make a poster for a quick sale, make an eye-catching promotional social network post. Because of that content managers usually are required to be jacks-of-all-trades. The same person must be skilled in writing content, doing mundane shop tasks, be aware of the tastes of the target group, and having the ability to produce engaging graphic content. The creation of graphic content requires separate competency from content managers who usually tend to have either copywriting or marketing background. It is a tricky task to produce even basic visual content for people with representational systems other than visual.

But can technology help with this task? We've chosen four tools which should simplify the creation of the visual content for social networks and newsletters.

So can these tools replace a designer, enabling a non-visual person to create graphics? No, not fully. Though these graphic tools can create cliched visual content in several clicks, the massive success in social networks still requires services of the designer making graphical content that stands out. In the age of templates and ready-made color schemes, the unique content is more valuable, because the audience gets used to widespread graphic language very fast. So we must conclude that nothing beats a good designer, but four of these tools can simplify his mundane tasks or help content managers and social managers to make decent, but not breathtaking visual content for urgent needs.

But there is one more crucial thing in content making: time factor. Genius Cyber Monday sale poster, that stands out is useless on Christmas. If your team is short in time, or you are to make a flash sale based on some breaking news these four tools will surely help.