Ask yourself: What do people say of when they talk about your conference? Do you have a brand promise that's clear to everyone in your organization? Is it compelling? Does it make you stand out from your competition?In the competitive landscape of events, branding remains one of the best ways to stand out from the crowd. The exercises in this workbook will help you: Transform your event into emotional benefits Differentiate yourself with a brand promise Create an immersive brand experienceFill out the form to download the worksheet.