Associated with
Jan-Erik Asplund
Posted Jun 4, 2018
•
8 min read
How to Make People Care About Your Content: Find the Right Angle
Half of the participants received a version with a headline designed to slant their perception one way, and the other half received a version with a headline designed to slant it the other way. People's perceptions of the subjects they were reading about were biased by the slant of the headline they were given-but that wasn't the surprising part of the study.
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