Welcome back to Markies Monday, a weekly blog series designed to help you learn more about the 2020 Markie Award categories, finalists, and winners. Be sure to check back each week to learn how Oracle Advertising and CX customers are driving success and building customer relationships that last.
When reviewing the submissions for the prestigious Upshot Award for Best Demonstrated ROI in Marketing, one thing is utterly clear - each finalist had to think outside the box and use a data-driven mindset to achieve success.