For a complex, global company like Kraft Heinz, taking bold approaches to solving problems is key to its success. Trying and testing new ideas-from a new flavor to a promotional idea to back-office applications-is central to its culture.The company's finance team needed better-and faster-insights and a greater understanding of their business performance. Decentralization, to a certain extent, was one of the biggest challenges. Having deeper insights into the effectiveness of the company's trade promotions or marketing spend, for example, provides visibility into what products they should be selling and which products customers are gravitating toward.

Kraft Heinz turned to Oracle Fusion Cloud EPM to quickly understand how their market was changing and reacting. With Oracle Cloud EPM in place, the finance team can provide faster and more granular insights on sales forecasts, actual results, and the costs of logistics and manufacturing, all of which paints a picture about product-level profitability and cost management that the company never had before.