Our client is a large healthcare software provider. The company offers an all-in-one solution for physicians and patients. As one of the most advanced digital healthcare platforms on the market, it provides full-cycle telehealth services for clinics. Online visits, a user-friendly app for patients, a versatile CRM system for healthcare providers, and even a standalone SDK distinguish our partner amongst its competitors.

When the company focused on its marketing efforts, the team quickly realized the power of data-driven marketing. However, there's more to a persistent marketing strategy than just pushing a few buttons in the advertising account. That's why the marketing department began searching for new analytics possibilities, starting with an ETL system integration. And that's where our collaboration began.