Why business coaching is important
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 Ben Snedeker Ben Snedeker
Why business coaching is important

If you're reading this post, chances are pretty good that you haven't yet found a business coach, or perhaps even a mentor (yes, there's a distinction between the two). Commonly, businesses that have not found a business coach or a mentor haven't done so because they believe it's a costly relationship they can't afford.

The truth is, this is a relationship that you can't afford to do without.
However your small business got its start-maybe it was just you doing everything, maybe you're one of a bunch of nerds who had a great idea and a modicum of business savvy, or maybe you took over a business started by someone else-whatever your story, you probably look like most other small business owners in this one regard: you're driven by your vision and it's got you working your tail off to keep the ship afloat and on course. You do this with a combination of intuition and management hacking. At this point, you may even say that your best lessons learned come from your mistakes. But at the end of the day, you know what's best for the business because it's the product of your vision.

But does the "go-it-alone" spirit always result in the best for your business?

A recent report by Keap and Emergent Research found that the vast majority (94%) of small business owners surveyed identify specific financial goals for their business and yet only 65% are confident they will achieve them.

This leaves 29% of small business owners-that's nearly one in four-who have set specific financial goals for their business, but who can't confidently say that they will achieve them. This is where coaches and mentors come in.

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