How to Choose a B2B Customer Data Platform. Better Data Integration means Better Decisions.
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Posted Dec 14, 2021 3 min read
How to Choose a B2B Customer Data Platform. Better Data Integration means Better Decisions.

Complete buyer profiles at the account, buying center and contact level are critical. This starts with leveraging your ongoing 1st party data with a variety of 3rd party data to create profiles (or a full buyer data graph) - combining what you know about the customer with what the world knows about the customer - for better lead to account matching, classification/scoring, context and insights. And buying signals come from all kinds of systems with data that can be in all kinds of formats.

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