Associated with
Judith.F
Posted Nov 10, 2021
•
3 min read
Improve accountability with smart lead distribution between marketing and sales
This is a guest post by Adriel Michaud, VP of Marketing at ActiveDEMAND. When people think of marketing and sales, the first thought is that marketing's role is lead generation and it's up to the sales team to turn those leads into purchases or clients. However, there is a lot that happens in the lead process...
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