In this episode of Enterprise Sales Development podcast, we speak with Rajiv Nathan, also known as 'RajNATION.' Rajiv is a hip hop artist, a sales expert and consultant, a guest speaker, a yogi and has branded him as the startup hype man. He talks about crafting a narrative that "doesn't suck" and the Que PASA framework that he's been implementing for a really long time. Listen to this mini course in personalization.