Software sales cycles can get fairly complex, especially in B2B operations. When managing the sales process, one of the most important areas to get right is software pre-sales.

Software pre-sales covers all of the essential tasks you perform before connecting a prospect with your sales team to close the deal. By carefully managing your pre-sales process, you'll be able to streamline your sales pipeline and generate more sales.

This guide covers everything you need to know about this process.