Artificial intelligence (AI) has huge potential for healthcare practices. It can assist with diagnosis and treatment, as well as with administrative and marketing tasks. Yet, many practices are still wary of using AI, especially when it comes to marketing.

But the reality is that AI is here to stay and many healthcare practices are beginning to use the technology. According to one recent study, 89% of healthcare professionals surveyed said that they were at least evaluating AI products, experimenting with them, or had implemented AI.

To help you determine whether using AI is right for your healthcare practice, let's take a look at some of the pros and cons of using AI while marketing.