One Email List, Multiple Products: How to Orchestrate Your Campaigns
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Jane Portman Jane Portman
Jason Resnick Jason Resnick
Posted Aug 25, 2022 14 min read
One Email List, Multiple Products: How to Orchestrate Your Campaigns
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Let's say you run a portfolio of five Shopify apps or nine Trello power-ups. You'd love to leverage email marketing for your SaaS business, but your brain is on fire. Five separate email lists is obviously overkill.

What's the best way to organize your email marketing? How do you cross-sell between multiple SaaS products, run multiple onboarding campaigns, and not upset, confuse, or lose your customers?

This guide will show you the way.

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