With digital ad costs surging by an incredible 30% around Black Friday and Cyber Monday, many B2C and DTC brands planning holiday shopping season campaigns will either have to increase their budgets or accept that their dollars won't go as far. With consumers only remembering a quarter of holiday ads, brands must decide whether upping their budget is even worth it.

One solution we see is DTC branding shifting some of their marketing spend to out-of-home (OOH) advertising. Research reveals that OOH delivers a remarkable return on investment, with every dollar spent on this method generating around $5.97 in sales.

Complementing digital marketing efforts with OOH, reduces overall average ad costs while still targeting the intended audience. Here are three ways OOH might save DTC brands money.