Amazon is more volatile than ever. Between inventory outages and wildly fluctuating prices, your products can experience dramatic changes in traffic and conversion rates on a daily basis. If your advertising solution isn't smart enough to sense these real-time shifts across your portfolio, then you could be investing your ad dollars in the wrong places. In fact, 60% of advertised products have below average conversion rates (Profitero) leading to a lot of ad-attributed lost sales.