Associated with
Andrew Dymski
Posted Feb 3, 2014
•
4 min read
3 Keys for Connecting with the Self-Directed Buyer | Nimble Blog
Buyers have all the power now -- to conduct their own research, explore their options, and build perceptions - and all that happens before they even speak with a supplier or sales person. B2B marketing and sales departments need to change or they'll be left in the dust.
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