Google's new spam rules designed to enhance the user experience by keeping unwanted messages out of inboxes are officially on the books.
If your organization sends more than 5,000 emails each day, you need to pay attention because the new Google spam rules absolutely apply to you.
In case you're unfamiliar, the rules require organizations to implement email authentication best practices, let users unsubscribe from mailing lists in one click, and remove those users within 48 hours. Additionally, companies also have to maintain a spam rate of less than 0.3% if they want messages to keep hitting inboxes.

To help people like you navigate the new rules successfully, we hosted a webinar featuring three outbound experts who shared their advice on how to prepare.
In it, Dave Rigotti, cofounder of Inflection.io and PLGTM.com, stressed the importance of checking Google Postmaster on a regular basis to monitor spam thresholds and ensure your domain doesn't get blacklisted.