Artificial intelligence is so vast in its variety and uses that the meaning can get lost for many businesses. By delving into the recent history of AI, its types, and its applications in the real world, it's easier to understand where AI can fit into your business model - like your search strategy, for example. With rich data and intelligence, you can apply contextual knowledge to your product catalog, as AI continues to learn from ever-changing consumer behavior to make product discovery easier than ever before.