Negative reviews are a problem for companies in all industries. Such comments can damage your company's brand, especially those that are inaccurate, biased, or from a competitor. Negative reviews can also be an opportunity to improve the business and customer experience, which is why companies devote time and resources to responding to them.

According to the Conversation Index by Bazaarvoice, seven out of ten customers changed their opinion about a brand after the company replied to a review. The feedback provided can be beneficial in several ways: it's useful for improving the business, it's motivating, and it can be used as a learning experience.

Here are 8 steps your team can follow when your company receives a negative review online.