Maybelline boosts its customer-centricity by empowering its "Testers Squad" community
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Posted Jul 9, 2020 3 min read
Maybelline boosts its customer-centricity by empowering its "Testers Squad" community

Founded in 1915 and owned by the L'Oréal group since 1996, Maybelline is an international brand offering a wide variety of products, including cosmetics, skin care, fragrance, and other beauty items, while also providing tutorials and makeup advice.