In today's era of instant information and entertainment, it can be a challenge to capture the attention, let alone the hearts and minds, of an audience. Nike's recent ad, following the USA Women's Soccer team's win of the World Cup, is a powerful example of tapping into real consumer sentiment to bridge the empathy gap and tell a story that resonates with many people today, around the world. The bold new ad, which focuses on empowering women and girls to succeed, has been getting a lot of attention.  To gauge how consumers perceived the ad, we conducted a 10-person study (eight females and two males, aged 22-55) in which participants were asked to watch the ad, then answer a series of questions about their perception of it. Here's what we found.