Content marketing is a long game-you build authority and SEO strength over time
as articles rank higher and get more engagement from readers. That's why it's
important that your content marketing campaigns are built on top of a solid and
well-reasoned plan. When you invest a lot of time and effort into each campaign,
everything needs to work together toward your goals.

Whenever you start a new content marketing campaign, investing more time in the
planning and preparation stages will help you c