The initial purpose of social media was for users to connect with their peers and create communities online.
As brands increasingly rely on online platforms to reach consumers and generate revenue, social media has become the backbone of an impactful marketing strategy and a key lever to drive business growth. Never before have consumers been so accessible, which presents brands with a powerful opportunity to capture new audiences and accelerate online sales. Unlocking the opportunities that channels like Instagram, Pinterest, and TikTok offer requires a combination of data and creativity. Digital channels have become increasingly saturated, making it harder for brands to cut through the noise. Effective visuals are core to building an impactful brand story on social and to influencing consumers' purchase decisions across your most important marketing and e-commerce channels. Once you craft a compelling brand story and cultivate an engaged community, you need to understand your audience's visual preferences and leverage new tools and technologies to develop a social strategy that bolsters sales.