Even with incredible focus on your own strategy, you need competitor analysis to round out your SEO preparation. It arms you with details that can feed your decisions and guide your priorities. SEO competitor analysis is not just about keeping tabs on your rivals; it's about uncovering the secrets to their success and using that knowledge to propel your own website to the top of search results.

Understanding your competition isn't just helpful-it's absolutely essential for crafting a winning SEO strategy. In this guide, we take a look at how to use SEO competitor analysis to your advantage at multiple stages of your campaign.