In the latest episode of the Enterprise Sales Development Podcast we speak with Derrick Williams, founder of 3 Link. We delve into the crucial topic of message market fit, and why it's so important for sales success. We explore the asymmetry that exists in sales development, and how understanding the needs and pain points of your target audience can give you a competitive edge. We also talk about the importance of timing in sales, and how reaching out to prospects at the right moment can be the difference between a successful sale and a missed opportunity. To help you optimize your sales development strategy, we share some of the best practices that we've seen work in the industry. Whether you're a seasoned sales professional or just starting out, you won't want to miss this episode!