Kristin Huben, Account Director at Mary O'Connor & Company, navigated the challenges posed by the global health crisis by quickly pivoting towards virtual events. Leveraging their existing client relationships and expertise, Mary O'Connor & Company successfully transitioned to executing premier virtual events for their clients. They partnered with Cvent to utilize the Virtual Attendee Hub®, which provided customizable features, advanced registration logic, and seamless integration with Cvent's Event Management system. The collaboration resulted in a highly engaging virtual experience with personalized content, interactive sessions, and robust sponsor engagement opportunities. With advanced production services from Cvent, they managed to create a polished virtual event that exceeded client expectations. Looking ahead, Kristin sees a bright future for virtual and hybrid events, emphasizing the importance of technology adaptability and engagement for successful event experiences.