What is Digital Transformation?
7 min read
What is Digital Transformation?

Digital transformation is the use of technology to transform analog processes to digital. We've experienced digitalization in all areas of our lives, from smart watches to artificial intelligence home assistants. Digital transformation refers more to how technology has revolutionized businesses with new areas of technology like machine learning, big data, and the internet of things. Your brand may not have to worry about these heavy topics just yet, but you definitely do need a digital transformation strategy in place.