When it comes to event marketing, there is no one formula for achieving success. KPI's may include lead generation, pipeline attribution, or sales opportunities. Every organization measures event performance differently. For example, Morningstar is a leading provider of independent investment research across the world. The events team manages hundreds of annual events worldwide, pushing the boundaries of event technology over the last several years to help bolster their global brand.

To streamline and centralize operations, the Morningstar team turned to Cvent in 2015. In conjunction with Cvent's Event Management platform, they now leverage Cvent's OnArrival, CrowdCompass, LeadCapture, Appointments, and RFID solutions. "What's great about the technology that we're using with Cvent is it really helps us elevate the client experience, help them register more effectively, and get the information that they need through the mobile app. It's always working behind the scenes," explains Leslie.

Not only has Morningstar seen impressive growth in their global events, but data-driven decision making has catapulted events to the forefront of the organization.