Ralph Lauren and Smartly.io Serve Aces by Personalizing the Wimbledon Shopping Experience
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Alicia Castellana Alicia Castellana
5 min read
Ralph Lauren and Smartly.io Serve Aces by Personalizing the Wimbledon Shopping Experience

By pre-building creative asset variations and then leveraging weather data to automate campaign creation and ad status, Ralph Lauren and Zentih suited up as champions.