TikTok has changed everything about social media in just a few short years. 'Social media is no longer just about posting the perfect photos, only focusing on long-form live or pre-recorded content, or connecting with long-lost high school friends,' according to Keenya Kelly. Keenya is the CEO of If You Brand It, a video marketing and consulting firm in San Diego, CA, where she strategically helps business owners build their brands through video marketing. 'It is now a way to reach an audience of people for various reasons. 'Videos have gone from 30 minutes to an hour to sometimes 15