We're guilty of it too - if you visit our website the headline reads, "Sell More, Sell Faster with a Configure Price & Quote system." I wrote that copy and agonized for days over how best to encapsulate the value of CPQ in a short, snappy phrase. It was a really difficult task because CPQ can benefit each organization in such a wide variety of very ways. But it got me thinking – I want to give those many benefits of CPQ more thought than my (admittedly catchy) headline. So, over the coming months, I'll continue to explore one positive attribute of CPQ at a time in a little more depth.