When you run branded social media marketing campaigns, you have a lot of control over how much value they create and the return on investment (ROI) your business gains. But earned media works a little differently. With earned media, you depend on third parties, such as customers, followers, and influencers, to promote your brand. You can't exactly control earned media value. However, earned media value can have a major impact on your social media ROI. So how can you make this type of marketing work for your business or agency clients? Let's look at how to calculate earned media value