You want to get the right information. Sales managers and senior executives rely on questions to get critical information from sellers. And sellers rely on questions to get important info from buyers.

If you've got bad info, chances are you're asking the wrong questions. It All Starts at the Top.

You have to model quality questions and leverage the power of questions if you want them to become a part of your sales culture and a driver of sales productivity. Get your sellers to ask better questions, too, and sales will dramatically increase.