The digital marketing landscape is as complex as ever. As we head into a new year, small business owners (SBOs) are looking for strategies and tactics that can help them compete. We surveyed 1,000 small business owners to determine their priorities and challenges in digital marketing for 2018. In our report, we asked top marketing leaders and brands to weigh in on the results and offer insights into what's on deck for 2018. We spoke with Mari Smith, the so-called "Queen of Facebook"; Zapier, a workflow automation tool; Sufjan Patel, a digital marketing strategist for Fortune 500-caliber companies; and more. They helped us interpret the data and forecast the 2018 landscape, offering valuable insights on where small businesses need to line up for 2018.
Here are the top five takeaways from the report:
1. Digital marketing success remains elusive to most small business owners
2. 2018 is the year of social media marketing
3. Small business owners plan to increase spending on social media
4. Over a quarter of small business owners will try to get by in 2018 without spending more on digital marketing
5. Biggest marketing challenge for 2018: Finding the time or resources for marketing