What Brands Need to Know About California's New Privacy Law
In 2018 and 2019, the buzz in online digital circles was about "GDPR" – Europe's General Data Protection Regulation that outlined all the roles and responsibilities of companies and brands in relation to data privacy. And now in 2020, look for a similar amount of buzz to surround "CCPA" – the California Consumer Privacy Act that went into effect on January 1, 2020. If you're a brand or company, it's only natural to ask: "What exactly is the CCPA and how does it impact me?"
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