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Posted Feb 12, 2024
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7 min read
Prediction 4: CRM Software Will Evolve from a System of Record to a System of Action
The third prediction-the sales tech stack consolidation will accelerate-stems from the challenge sales teams face in juggling multiple tools, each promising to be the silver bullet for success. Yet, instead of streamlining operations, too many tools often lead to confusion, inefficiencies, and a longer sales cycle.
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