Apple Podcasts | Google Podcasts | Stitcher | Spotify   Creating more human connections in the B2B space has become a focus for modern-day businesses – including their sales teams. It's what builds a strong customer experience and fosters meaningful relationships your customers and future customers. And it requires that you straddle the human/machine line well. Amidst the sea of robotic emails and chatbots, our guest on this episode of The Customer Expereince Podcast is working to humanize the website experience. Because our buyers come to us much better educated than they did just a few years ago, our websites have to deliver. And one significant opportunity is in customer chat windows. While the addition of AI and machine learning promises increasingly powerful chat bots, too often these days our automated processes at the top of a sales funnel deliver a suboptimal experience and even deter leads from further engagement. Having another human ready to guide your customers can increase lead generation and sales acceleration. Nelson Bruton, President at Interchanges, a digital marketing company in Jacksonville, Florida, that specializes in B2B sales and marketing, shares very specific practices to increase sales leads and improve your customer experience with live ...