You're generating traffic to your eCommerce website with a strong SEO strategy and marketing plan. Website visitors are viewing product listings, adding items to their carts, and starting to work their way down your conversion funnel. But, something goes wrong along the way. Your customers abandon their carts and don't convert. Sound familiar?

Today, conversion analysis is a critical aspect of any marketing strategy. Without converting customers, your website and business can't succeed. Traditionally, companies look internally in regards to conversion analytics. We believe in doing things differently. Similarweb gives you the opportunity to do conversion funnel analysis on your competitors, allowing you to understand exactly where you stand in the field. Let's take a look at why this is so important.