With many hoteliers forced to reduce offerings and coping with fewer staff, it may seem that incremental revenue programs – such as upselling – are a luxury for better times.

But the guest request for an upgrade is as old as the hotel industry itself. Bigger rooms or suites, rooms with a view, a balcony, or on a high floor, amenities, access – you name it, guests have asked for it. Some want it for free, some expect it, some are willing to pay, but the fact remains that guests want an upgrade, even now. Offering automated upsells can help accommodate guests and provide them the personalized experience they want more than ever. Best of all, it can be done without taxing existing staff.
Oracle Hospitality recently acquired Nor1, the global leader in hospitality upgrade, upsell, and merchandising technology. Nor1 uses its anonymized buyer-behavior data to identify emerging consumer trends and help hoteliers understand demand for upsell offers.