Facebook Ad Costs Explained: CPM, CPC, CPA and More.
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Maxwell Gollin Maxwell Gollin
Posted Apr 12, 2018 7 min read
Facebook Ad Costs Explained: CPM, CPC, CPA and More.

An explanation of the major terms for Facebook ad costs, what they mean and how to calculate them, including CPC, CPA, CPL, CTR, and more.

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