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Cheat Code #20: If Content Be the Music of Marketing, Play On...

Is something missing from your content strategy? This week on Cheat Codes, we're talking to Cruce Saunders, founder and principal of [A]. Cruce has been ahead of the content curve for years, and shares his best tips on solving content challenges and satisfying frustrated customers. He explains the benefits of developing content models and semantic models around composability, and how it can all create better orchestration across departments.