Marketing tools come in a variety of ways which in the technological era, include social media campaigns, automated email marketing campaigns and more. On average, automated email messages have a 70.5 per cent higher open rate and a 152 per cent higher click-through rate than other types of marketing messages. It's important to sit down with your small business marketing team and figure out what marketing tools will help you improve your benchmark average across all your digital marketing platforms .In this article, I'll introduce to you the best marketing tools on the market for small businesses. Let's jump right into the details!