Anyone who ever has printed an event order knows of its painfully short life expectancy.

After all, the customer's next change request – and you can bet it's coming – will make it obsolete.

It's just one of the countless examples of inefficiency that routinely hampers the productivity of hotel event planners – not to mention redundant tasks such as inputting event details twice simply because the property management system doesn't talk with planning tools. And think of opportunities missed when the lack of dynamic presentations handcuffs showcasing your property – in all its glory – to potential customers, especially at off-site meetings. And imagine the frustrations that could be avoided if the hotel team could know in real time all the activities booked by event planners.

Addressing these issues that undermine revenue generation was the catalyst behind creating OPERA Sales and Event Management Cloud Service (OSEM), a sales and catering management application. Integrated with OPERA Cloud Service, the offering enables hoteliers to enhance communication and cooperation across departments and respond faster to customers, ultimately, driving more business.